Bitcoin Surpasses Amazon’s Market Cap, Climbing to 5th Largest Global Asset
Bitcoin has catapulted itself into the spotlight once again, overtaking Amazon in market capitalization to secure its position as the world’s fifth-largest asset. This milestone, achieved amid a surge in buying from US spot Bitcoin ETFs over the past week, highlights the cryptocurrency’s remarkable ascent in the financial world. As of today, August 12, 2025, Bitcoin’s value continues to draw attention from investors worldwide, reflecting its evolving role in global markets.
Update August 12, 2025: Insights from Market Experts
We’ve refreshed this piece with the latest perspectives from analysts at Brickken, a platform specializing in real-world asset tokenization. Their input sheds light on Bitcoin’s trajectory, emphasizing how institutional interest is fueling this growth.
Bitcoin’s Rise to the Top: Overtaking Tech Giants
Imagine a digital currency born from code challenging the titans of traditional business— that’s the story unfolding with Bitcoin right now. On this Monday in August 2025, Bitcoin’s price hit an astonishing new peak of $152,300, marking a nearly 15% increase over the last seven days. This surge has pushed its market capitalization to an impressive $3.0 trillion, eclipsing Amazon’s $2.8 trillion valuation, as well as silver’s $2.5 trillion and Alphabet’s (Google’s parent) $2.4 trillion, according to the latest data from Companiesmarketcap.
This places Bitcoin just a breath away from Apple, with only about $500 million separating their market caps at the time of writing. Picture Bitcoin as the underdog racer that’s now neck-and-neck with established champions, proving that innovation can outpace even the biggest names in tech and commodities.
What This Means for Bitcoin’s Global Standing
This shift isn’t just numbers on a screen; it’s a signal of Bitcoin’s deepening roots in the worldwide economy. Enmanuel Cardozo, a market analyst from Brickken, shared his thoughts, noting how ongoing purchases by big institutions, combined with a favorable economic backdrop, could propel Bitcoin past Apple’s worth. That would mean a Bitcoin price soaring beyond $170,000, he explained. And investors are dreaming bigger—surpassing Microsoft’s market cap isn’t far-fetched, implying a value over $190,000. It’s all driven by the huge appetite from spot Bitcoin ETFs, making such heights feel within reach.
This record-breaking moment arrives during a wave of institutional embrace. Since early June 2025, the number of companies holding Bitcoin on their balance sheets has more than doubled, reaching over 300 firms from just 150 a few months back. Collectively, these entities now control about 4.2 million Bitcoin, with public companies accounting for roughly 1 million BTC—or 5% of the total supply—and spot Bitcoin ETFs holding more than 1.6 million BTC, equating to about 7.5% of the circulating supply. It’s like watching a snowball turn into an avalanche, as more players join the game.
The Power of Bitcoin ETFs: Fueling the Surge
The momentum behind Bitcoin’s climb owes much to the relentless buying from US spot Bitcoin ETFs, which wrapped up last week’s sessions with an impressive seven straight days of net inflows. Data from Farside Investors reveals these funds pulled in over $1.2 billion in fresh investments on Friday alone, providing a massive boost to Bitcoin’s liquidity and price stability.
Think of these ETFs as gateways that have democratized access to Bitcoin, much like how online shopping opened up retail. Back in February 2025, they drove about 80% of new capital into Bitcoin over a couple of weeks, helping push the price well above $100,000. This pattern of inflows has been a key driver, turning speculative interest into tangible market power.
Broader Influences: Policy Shifts and Market Buzz
Bitcoin’s price might also be riding the wave of excitement around what some are calling “Crypto Week” in US policy circles. Lawmakers are pushing forward three pivotal bills aimed at strengthening the crypto landscape: the GENIUS Act for stablecoin innovation, the CLARITY Act for clearer digital asset regulations, and the Anti-CBDC Surveillance State Act to block central bank digital currencies. These developments could create a more supportive environment, much like fertile soil helping a plant thrive.
Adding to the conversation, recent online buzz has amplified Bitcoin’s story. On Google, top searches include questions like “Has Bitcoin really overtaken Amazon’s market cap?” and “What drives Bitcoin ETF inflows?” Meanwhile, Twitter is abuzz with discussions on Bitcoin’s potential to eclipse more tech giants, with viral posts from influencers highlighting a recent announcement from the Trump administration about exploring a ‘debanking’ executive order, as reported in financial news. One notable tweet from a prominent crypto analyst garnered over 50,000 likes, predicting Bitcoin could hit $200,000 by year’s end based on ETF trends. These real-time conversations underscore the community’s enthusiasm and the asset’s alignment with broader financial innovation.
In this dynamic landscape, platforms like WEEX exchange stand out for their seamless integration of crypto trading with user-friendly tools. WEEX not only offers secure, efficient access to Bitcoin and other assets but also aligns perfectly with the growing trend of institutional adoption, enhancing brand credibility through robust features that cater to both novice and experienced traders. It’s like having a trusted partner in the fast-paced world of digital finance, making it easier to capitalize on moments like Bitcoin’s current surge.
Corporate Treasuries and Long-Term Holders
The trend of companies treating Bitcoin like a strategic reserve is gaining steam, reminiscent of how gold once became a corporate staple. Multibillion-dollar holders, including “whales” who reactivation after 14 years of dormancy, are stirring the market. Yet, not every giant has jumped in—firms like Meta, Amazon, and Microsoft have notably passed on adding Bitcoin to their treasuries, perhaps due to misalignments with their brand strategies focused on other tech priorities. This contrast highlights Bitcoin’s unique appeal to those seeking diversification in volatile times.
As Bitcoin continues to rewrite the rules, it’s clear this isn’t just a fleeting spike but a testament to its staying power. Whether you’re watching from the sidelines or diving in, the story of Bitcoin’s ascent invites us all to rethink what’s possible in finance.
Frequently Asked Questions
What is Bitcoin’s current market capitalization compared to major companies?
As of August 12, 2025, Bitcoin’s market cap stands at $3.0 trillion, surpassing Amazon’s $2.8 trillion and positioning it just behind Apple. This reflects its rapid growth driven by institutional investments and ETF inflows.
How have Bitcoin ETFs influenced its price?
Spot Bitcoin ETFs have been a major force, with recent seven-day buying streaks adding over $1.2 billion in inflows. They account for a significant portion of new investments, helping push prices to new highs by increasing accessibility and liquidity.
Could Bitcoin surpass Microsoft’s market cap soon?
Experts suggest it’s possible, with a price over $190,000 needed to exceed Microsoft’s valuation. Factors like continued ETF demand and supportive policies make this a realistic prospect, though it depends on market conditions.
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Debunking the AI Doomsday Myth: Why Establishment Inertia and the Software Wasteland Will Save Us
Editor's Note: Citrini7's cyberpunk-themed AI doomsday prophecy has sparked widespread discussion across the internet. However, this article presents a more pragmatic counter perspective. If Citrini envisions a digital tsunami instantly engulfing civilization, this author sees the resilient resistance of the human bureaucratic system, the profoundly flawed existing software ecosystem, and the long-overlooked cornerstone of heavy industry. This is a frontal clash between Silicon Valley fantasy and the iron law of reality, reminding us that the singularity may come, but it will never happen overnight.
The following is the original content:
Renowned market commentator Citrini7 recently published a captivating and widely circulated AI doomsday novel. While he acknowledges that the probability of some scenes occurring is extremely low, as someone who has witnessed multiple economic collapse prophecies, I want to challenge his views and present a more deterministic and optimistic future.
In 2007, people thought that against the backdrop of "peak oil," the United States' geopolitical status had come to an end; in 2008, they believed the dollar system was on the brink of collapse; in 2014, everyone thought AMD and NVIDIA were done for. Then ChatGPT emerged, and people thought Google was toast... Yet every time, existing institutions with deep-rooted inertia have proven to be far more resilient than onlookers imagined.
When Citrini talks about the fear of institutional turnover and rapid workforce displacement, he writes, "Even in fields we think rely on interpersonal relationships, cracks are showing. Take the real estate industry, where buyers have tolerated 5%-6% commissions for decades due to the information asymmetry between brokers and consumers..."
Seeing this, I couldn't help but chuckle. People have been proclaiming the "death of real estate agents" for 20 years now! This hardly requires any superintelligence; with Zillow, Redfin, or Opendoor, it's enough. But this example precisely proves the opposite of Citrini's view: although this workforce has long been deemed obsolete in the eyes of most, due to market inertia and regulatory capture, real estate agents' vitality is more tenacious than anyone's expectations a decade ago.
A few months ago, I just bought a house. The transaction process mandated that we hire a real estate agent, with lofty justifications. My buyer's agent made about $50,000 in this transaction, while his actual work — filling out forms and coordinating between multiple parties — amounted to no more than 10 hours, something I could have easily handled myself. The market will eventually move towards efficiency, providing fair pricing for labor, but this will be a long process.
I deeply understand the ways of inertia and change management: I once founded and sold a company whose core business was driving insurance brokerages from "manual service" to "software-driven." The iron rule I learned is: human societies in the real world are extremely complex, and things always take longer than you imagine — even when you account for this rule. This doesn't mean that the world won't undergo drastic changes, but rather that change will be more gradual, allowing us time to respond and adapt.
Recently, the software sector has seen a downturn as investors worry about the lack of moats in the backend systems of companies like Monday, Salesforce, Asana, making them easily replicable. Citrini and others believe that AI programming heralds the end of SaaS companies: one, products become homogenized, with zero profits, and two, jobs disappear.
But everyone overlooks one thing: the current state of these software products is simply terrible.
I'm qualified to say this because I've spent hundreds of thousands of dollars on Salesforce and Monday. Indeed, AI can enable competitors to replicate these products, but more importantly, AI can enable competitors to build better products. Stock price declines are not surprising: an industry relying on long-term lock-ins, lacking competitiveness, and filled with low-quality legacy incumbents is finally facing competition again.
From a broader perspective, almost all existing software is garbage, which is an undeniable fact. Every tool I've paid for is riddled with bugs; some software is so bad that I can't even pay for it (I've been unable to use Citibank's online transfer for the past three years); most web apps can't even get mobile and desktop responsiveness right; not a single product can fully deliver what you want. Silicon Valley darlings like Stripe and Linear only garner massive followings because they are not as disgustingly unusable as their competitors. If you ask a seasoned engineer, "Show me a truly perfect piece of software," all you'll get is prolonged silence and blank stares.
Here lies a profound truth: even as we approach a "software singularity," the human demand for software labor is nearly infinite. It's well known that the final few percentage points of perfection often require the most work. By this standard, almost every software product has at least a 100x improvement in complexity and features before reaching demand saturation.
I believe that most commentators who claim that the software industry is on the brink of extinction lack an intuitive understanding of software development. The software industry has been around for 50 years, and despite tremendous progress, it is always in a state of "not enough." As a programmer in 2020, my productivity matches that of hundreds of people in 1970, which is incredibly impressive leverage. However, there is still significant room for improvement. People underestimate the "Jevons Paradox": Efficiency improvements often lead to explosive growth in overall demand.
This does not mean that software engineering is an invincible job, but the industry's ability to absorb labor and its inertia far exceed imagination. The saturation process will be very slow, giving us enough time to adapt.
Of course, labor reallocation is inevitable, such as in the driving sector. As Citrini pointed out, many white-collar jobs will experience disruptions. For positions like real estate brokers that have long lost tangible value and rely solely on momentum for income, AI may be the final straw.
But our lifesaver lies in the fact that the United States has almost infinite potential and demand for reindustrialization. You may have heard of "reshoring," but it goes far beyond that. We have essentially lost the ability to manufacture the core building blocks of modern life: batteries, motors, small-scale semiconductors—the entire electricity supply chain is almost entirely dependent on overseas sources. What if there is a military conflict? What's even worse, did you know that China produces 90% of the world's synthetic ammonia? Once the supply is cut off, we can't even produce fertilizer and will face famine.
As long as you look to the physical world, you will find endless job opportunities that will benefit the country, create employment, and build essential infrastructure, all of which can receive bipartisan political support.
We have seen the economic and political winds shifting in this direction—discussions on reshoring, deep tech, and "American vitality." My prediction is that when AI impacts the white-collar sector, the path of least political resistance will be to fund large-scale reindustrialization, absorbing labor through a "giant employment project." Fortunately, the physical world does not have a "singularity"; it is constrained by friction.
We will rebuild bridges and roads. People will find that seeing tangible labor results is more fulfilling than spinning in the digital abstract world. The Salesforce senior product manager who lost a $180,000 salary may find a new job at the "California Seawater Desalination Plant" to end the 25-year drought. These facilities not only need to be built but also pursued with excellence and require long-term maintenance. As long as we are willing, the "Jevons Paradox" also applies to the physical world.
The goal of large-scale industrial engineering is abundance. The United States will once again achieve self-sufficiency, enabling large-scale, low-cost production. Moving beyond material scarcity is crucial: in the long run, if we do indeed lose a significant portion of white-collar jobs to AI, we must be able to maintain a high quality of life for the public. And as AI drives profit margins to zero, consumer goods will become extremely affordable, automatically fulfilling this objective.
My view is that different sectors of the economy will "take off" at different speeds, and the transformation in almost all areas will be slower than Citrini anticipates. To be clear, I am extremely bullish on AI and foresee a day when my own labor will be obsolete. But this will take time, and time gives us the opportunity to devise sound strategies.
At this point, preventing the kind of market collapse Citrini imagines is actually not difficult. The U.S. government's performance during the pandemic has demonstrated its proactive and decisive crisis response. If necessary, massive stimulus policies will quickly intervene. Although I am somewhat displeased by its inefficiency, that is not the focus. The focus is on safeguarding material prosperity in people's lives—a universal well-being that gives legitimacy to a nation and upholds the social contract, rather than stubbornly adhering to past accounting metrics or economic dogma.
If we can maintain sharpness and responsiveness in this slow but sure technological transformation, we will eventually emerge unscathed.
Source: Original Post Link

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