Crypto Exchanges Are Paying Millions to Sponsor Football Teams. Here's Why WEEX Bet on LALIGA

By: WEEX|2026/01/28 17:45:00
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Crypto Exchanges Are Paying Millions to Sponsor Football Teams. Here's Why WEEX Bet on LALIGA

What do a trader staring at charts at 3 a.m. and a footballer facing high press at LALIGA games have in common?

When a Hong Kong trader studies a K-line under extreme volatility, a LALIGA midfielder is making the same calculation: how to stay in control when pressure keeps rising.

This is the logic behind WEEX's partnership with LALIGA—using control to fight chaos.

In a move that underscores its long-term regional strategy, WEEX has been named the Official Regional Partner of LALIGA in Hong Kong and Taiwan, marking a strategic collaboration between a professional trading platform and one of the world's most competitive football leagues.

Why WEEX Chose LALIGA

A League Built on Long-Term Competition

Founded in 1929, LALIGA has evolved into one of the most technically demanding leagues in global football. Its 38-round season does something very specific. It filters out noise. Over a full season:

  • Short-term form spikes disappear
  • Tactical shortcuts are exposed
  • Poor risk management is punished repeatedly

What remains visible is not highlight moments, but structure—how teams manage fatigue, rotation, pressure, and mistakes over time.

In LALIGA, winning once proves nothing.

Surviving the season proves everything.

LALIGA's Core Character: Control Over Chaos

LALIGA is often described as one of the best leagues, but that label misses the deeper point.

Its defining feature is control.

  • Control of tempo rather than constant acceleration
  • Control of space rather than physical dominance
  • Control of decision-making under pressure

Matches are rarely decided by raw explosiveness alone. They are decided by positioning, timing, and error minimization.

In other words, LALIGA rewards teams that understand when not to act—just as much as when to attack.

This philosophy mirrors professional trading far more closely than highlight-driven, high-variance styles of competition.

Why This Matters to WEEX

Real trading is not about getting every call right. It is about not wiping yourself out when the market turns against you.

This is something most traders only learn after a few painful cycles.

On WEEX, users are not shielded from volatility. Markets remain fast, noisy, and unforgiving. What changes is not the difficulty of trading—but how quickly mistakes reveal themselves.

WEEX is not focused on how much a user can make on a single trade. It focuses on a more uncomfortable question: Will one impulsive decision erase everything that came before it?

In practice, this means:

  • Trading outcomes are shaped over time, not by one “good call”
  • Overtrading and chasing momentum expose their costs very quickly
  • The traders who last are rarely the most aggressive ones, but those who control when they act

This is why, when trading environments emphasize rhythm, cost awareness, and downside limits, irrational behavior naturally declines—not because users suddenly become smarter, but because the system stops rewarding impulse.

This is exactly what LALIGA demonstrates over a 38-match season.

Winning a single match is easy. Finishing the season without collapse is not.

For WEEX, this parallel is not a metaphor. It reflects the daily reality of helping users survive difficult markets long enough for skill to matter. This structural similarity—not surface-level popularity—is why WEEX chose LALIGA as its Official Regional Partner in Hong Kong and Taiwan.

A Partnership Rooted in Competitive Reality

Hong Kong and Taiwan are mature, highly discerning markets—both in trading and in sports culture.

Audiences in these regions understand that real performance is rarely dramatic, and almost never accidental.

By aligning with LALIGA, WEEX is not borrowing excitement. It aligns with a league whose history has been shaped by discipline, control, and sustained excellence under pressure. That shared competitive reality—not spectacle—is the foundation of the partnership.

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Football vs. Trading: The Same Survival Logic

Football PitchTrading Market
Barcelona controls 65% possession yet still losesExcessive trading erodes edge through fees and poor decisions
Real Madrid wins 1–0 through disciplined defenseA stop-loss is a trader’s lifeline
Vinícius Jr. forces a low-probability shotChasing momentum is not a strategy—it’s gambling

What to Expect From the WEEX × LALIGA Partnership

Looking Ahead to the 2025–26 Season

The collaboration between WEEX and LALIGA is designed to unfold across an entire season—not around a single moment.

This matters, because LALIGA itself is a long-form competition.

And the 2025–26 season provides a structure that naturally lends itself to sustained engagement.

A Season Built in Phases, Not Highlights

The LALIGA calendar is traditionally shaped around several distinct phases: the opening stretch where teams establish rhythm, the mid-season period marked by fixture density and fatigue, and the final run-in where pressure peaks and margins narrow.

From a viewer's perspective, this creates recurring moments of tension rather than one-off spectacles.

From a partnership perspective, it creates continuity.

Rather than anchoring activities to a single “big match,” the WEEX × LALIGA collaboration can align with how fans actually experience a season: week by week, form by form, decision by decision.

Key Match Windows as Natural Engagement Points

Throughout the 2025–26 season, LALIGA's schedule features high-attention periods—such as traditional derby matchups, decisive post-winter fixtures, and late-season clashes that shape the title race and European qualification.

These moments are not only emotionally charged, but analytically rich.

They are when pressure is highest, narratives shift fastest, and disciplined performance becomes most visible.

This is where WEEX's involvement moves beyond branding.

Seasonal campaigns, market-focused activities, and community engagement initiatives can be timed around these match windows—mirroring the rhythm of the league rather than interrupting it.

From Viewing to Participation

One of the core ideas behind the partnership is to reduce distance between spectatorship and participation.

During the 2025–26 LALIGA season, WEEX plans to introduce football-themed trading and community activities that reflect real match dynamics—rewarding consistency, engagement, and long-term participation rather than short-term reactions.

The goal is not to gamify football, but to translate its competitive structure into formats that resonate with trading audiences in Hong Kong and Taiwan: audiences that are already familiar with volatility, discipline, and decision-making under pressure.

Why This Approach Fits the Market

Both Hong Kong and Taiwan are mature markets with highly engaged football fans and experienced trading communities.

What resonates here is not spectacle for its own sake, but context, continuity, and credibility.

By aligning its activities with the actual cadence of the 2025–26 LALIGA season, WEEX positions itself not as an external sponsor, but as a parallel participant—operating within the same logic of long-term evaluation and repeated performance.

Closing Thoughts

The partnership between WEEX and LALIGA is not built around a single announcement or a one-off campaign.

It is structured to unfold alongside the rhythm of an entire season—where performance is tested repeatedly, pressure accumulates over time, and results ultimately speak louder than moments.

As the 2025–26 LALIGA season progresses, WEEX's involvement will continue to develop in step with the competition itself, translating football's long-horizon logic into trading-related initiatives and community engagement across Hong Kong and Taiwan.

For readers interested in following the partnership more closely, including upcoming season-based activities and campaign updates, the full overview is available here: https://www.weex.com/events/weex-laliga

In environments defined by uncertainty—whether on the pitch or in the market—what endures is not spectacle, but consistency.

That shared reality is where this collaboration truly begins.

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

Follow WEEX on social media

X: @WEEX_Official

Instagram: @WEEX Exchange

TikTok: @weex_global

YouTube: @WEEX_Global

Discord: WEEX Community

Telegram: WeexGlobal Group

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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