Platform X adjusts creator revenue sharing rules, reducing aggregated account earnings to 60%, which will combat content theft and clickbait

By: rootdata|2026/04/12 16:42:00

X product head and Solana advisor Nikita Bier stated that during this round of creator revenue sharing, the revenue share for all aggregated accounts has been reduced to 60%. In the next cycle, it will be further reduced by 20%. Nikita Bier pointed out that the large amount of plagiarized reposts and clickbait content published daily on the timeline not only squeezes the living space of real creators but also hinders the growth of new authors. The next step will be to permanently deduct earnings from users who habitually post clickbait content and use the "BREAKING" label in every post. X will not restrict speech or the scope of dissemination but will not provide revenue compensation for manipulating distribution mechanisms or misleading user behavior.

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